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Behavioral pricing [electronic resource] / Guest editors Hooman Estelani and Sarah Maxwell. by Series: Journal of Product & Brand Management. No. 6 ; ; v. 13.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami. by Series: Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Strategic pricing [electronic resource] / guest editors: Hooman Estelami and Sarah Maxwell. by Series: Journal of Product & Brand Management ; 15, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzmán and Oriol Iglesias. by Series: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford] : Emerald Insight, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Journal of product & brand management [electronic resource] : Volume 19, Number 6, Branding and society : the social, cultural and financial impacts of brands in the twenty-first century / guest editors, Temi Abimbola and Ming Lim. by Series: Journal of product & brand management ; v. 19, no. 6.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bingley, UK] : Emerald, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Journal of product & brand management. Volume 19, Number 7, The behavioral aspects of pricing [electronic resource] / guest editors, Sarah Maxwell and Hooman Estelami. by Series: Journal of product & brand management ; v. 19, no. 7.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bingley, UK] : Emerald, 2010
Other title:
  • Journal of product and brand management.
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina. [electronic resource] by Series: Journal of Product & Brand Management ; Volume 26, Number 4
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2017Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brand equity : defining, measuring and managing brand equity / guest editors, Ravi Pappu and George Christodoulides. [electronic resource] by Series: Journal of Product & Brand Management ; Volume 26, Number 5
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2017Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brands and brand management under threat in an age of fake news / editor, Kirk Plangger and Leyland Pitt. [electronic resource] by Series: Journal of Product & Brand Management ; Volume 29, Number 2
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Place of publication not identified] : Emerald Publishing Limited, [2020]Copyright date: ©2020
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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