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Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina. [electronic resource]

Contributor(s): Material type: TextTextSeries: Journal of Product & Brand Management ; Volume 26, Number 4Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2017Copyright date: ©2017Description: 1 online resource (93 pages) : illustrations, tablesISBN:
  • 9781787435063 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Branding in the era of Web 2.0 (and beyond)DDC classification:
  • 006.7 23
LOC classification:
  • TK5105.88817 .B736 2017
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed October 17, 2017).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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