Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By:

McCarthy, E. Jerome (Edmund Jerome)

Contributor(s):

Perreault, William D

Material type: Text

TextSeries: Irvin series in marketing | Irvin series in marketingPublication details: Homewood, IL : Irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN:

9780256068658
9780256083989 (International ed.)
0256083983 (International ed.)

Subject(s):

DDC classification:

658.8 MCC

LOC classification:

HF5415.13 .M369 1990

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 MCC (Browse shelf(Opens below))	1	Available		00210817

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).