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Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

Contributor(s):

Material type: Text

TextSeries: Economist seriesPublication details: London : Profile Books, 2003.Description: xv, 256 p. : illSubject(s):

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LOC classification:

Online resources:

Contents:

pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.