The advertising handbook / Sean Brierley.
Material type: TextSeries: Media practice | Media practicePublication details: London : Routledge, 2001.Edition: 2nd edDescription: 320p. : ill., facsims., port. ; 24 cmISBN:- 9780415243919 (hbk.) :
- 9780415243926 (pbk.) :
- 0415243920 (pbk)
- 659.1 BRI
- HF5823
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1 BRI (Browse shelf(Opens below)) | 1 | Available | 123420 |
Originally published: 1995.
Includes bibliographical references and index.
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.