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The advertising handbook / Sean Brierley.

By: Material type: TextTextSeries: Media practice | Media practicePublication details: London : Routledge, 2001.Edition: 2nd edDescription: 320p. : ill., facsims., port. ; 24 cmISBN:
  • 9780415243919 (hbk.) :
  • 9780415243926 (pbk.) :
  • 0415243920 (pbk)
Subject(s): DDC classification:
  • 659.1 BRI
LOC classification:
  • HF5823
Summary: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.1 BRI (Browse shelf(Opens below)) 1 Available 123420

Originally published: 1995.

Includes bibliographical references and index.

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

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