The advertising handbook /
Brierley, Sean.
The advertising handbook / Sean Brierley. - 2nd ed. - London : Routledge, 2001. - 320p. : ill., facsims., port. ; 24 cm. - Media practice . - Media practice .
Originally published: 1995.
Includes bibliographical references and index.
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
9780415243919 (hbk.) : �50.00 9780415243926 (pbk.) : �14.99 0415243920 (pbk) �24.77
Advertising--Handbooks, manuals, etc
Advertising.
Advertisers.
Business and Management.
Advertising
Media studies
Reference works
Media, entertainment, information & communication industries
HF5823
659.1 BRI
The advertising handbook / Sean Brierley. - 2nd ed. - London : Routledge, 2001. - 320p. : ill., facsims., port. ; 24 cm. - Media practice . - Media practice .
Originally published: 1995.
Includes bibliographical references and index.
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
9780415243919 (hbk.) : �50.00 9780415243926 (pbk.) : �14.99 0415243920 (pbk) �24.77
Advertising--Handbooks, manuals, etc
Advertising.
Advertisers.
Business and Management.
Advertising
Media studies
Reference works
Media, entertainment, information & communication industries
HF5823
659.1 BRI