Business fundamentals for engineering managers / C.M. Chang. [electronic resource]

By:

Chang, C. M. (Ching Ming), 1935- [author.]

Material type: Text

TextSeries: Engineering management collectionPublisher: New York, [New York] (222 East 46th Street, New York, NY 10017) : Momentum Press, 2014Description: 1 online resource (xii, 243 pages) : illustrationsISBN:

9781606504796

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: No titleDDC classification:

658.404 23

LOC classification:

TA190 .C423 2014

Online resources:

Click to View

Contents:

Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index.

Abstract: Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions.

Holdings ( 1 )
Title notes ( 6 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

Includes bibliographical references (pages 229-235) and index.

Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index.

Restricted to libraries which purchase an unrestricted PDF download via an IP.

Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions.

Title from PDF title page (viewed on October 14, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.