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The pricing and revenue management of services / Irene C.L. Ng.

By: Material type: TextTextSeries: Routledge advances in management and business studies | Routledge advances in management and business studies ; 36Publication details: London : Routledge, 2007.Description: 256 p. ; 24 cmISBN:
  • 9780415350778 (hbk.) :
  • 020369659X (e-book.) :
  • 0415350778 (cased)
  • 9780415350778 (cased) :
  • 9780203696590 (e-book.) :
Subject(s): DDC classification:
  • 658.1554 NG
LOC classification:
  • HD60.7
Contents:
Introduction -- 2.The expected net value (ENV) framework -- 3.Advanced purchase and the separaton of purchase and consumption -- 4.Seven strategies for higher revenues -- 5.The economics of pricing in services -- 6.The revenue management of services -- 7.Strategic pricing and revenue management: four more strategies for higher revenue -- 8.Conclusion.
Summary: In a world of cheap flights, free music and multiple pricing packages, this book advances the latest concepts in pricing and revenue management for services, integrating both theory and real world practices.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.1554 NG (Browse shelf(Opens below)) 1 Available 206943

Includes bibliographical references (p.[153]-168) and index.

Introduction -- 2.The expected net value (ENV) framework -- 3.Advanced purchase and the separaton of purchase and consumption -- 4.Seven strategies for higher revenues -- 5.The economics of pricing in services -- 6.The revenue management of services -- 7.Strategic pricing and revenue management: four more strategies for higher revenue -- 8.Conclusion.

In a world of cheap flights, free music and multiple pricing packages, this book advances the latest concepts in pricing and revenue management for services, integrating both theory and real world practices.

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