The pricing and revenue management of services / Irene C.L. Ng.
Material type: TextSeries: Routledge advances in management and business studies | Routledge advances in management and business studies ; 36Publication details: London : Routledge, 2007.Description: 256 p. ; 24 cmISBN:- 9780415350778 (hbk.) :
- 020369659X (e-book.) :
- 0415350778 (cased)
- 9780415350778 (cased) :
- 9780203696590 (e-book.) :
- 658.1554 NG
- HD60.7
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.1554 NG (Browse shelf(Opens below)) | 1 | Available | 206943 |
Includes bibliographical references (p.[153]-168) and index.
Introduction -- 2.The expected net value (ENV) framework -- 3.Advanced purchase and the separaton of purchase and consumption -- 4.Seven strategies for higher revenues -- 5.The economics of pricing in services -- 6.The revenue management of services -- 7.Strategic pricing and revenue management: four more strategies for higher revenue -- 8.Conclusion.
In a world of cheap flights, free music and multiple pricing packages, this book advances the latest concepts in pricing and revenue management for services, integrating both theory and real world practices.