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Mastering business planning and strategy : the power of strategic thinking. Paul Elkin.

By: Material type: TextTextSeries: Masters in management seriesPublication details: London : Thorogood, 1998.Description: 280p. ; 29 cmISBN:
  • 9781854180728 (pbk.) :
  • 1854181904
Subject(s): DDC classification:
  • 658.4012 ELK
  • 658.4012 21
Summary: This text looks at techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for market-place success, option appraisal and strategic decision-making, as well as managing change.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 ELK (Browse shelf(Opens below)) 1 Available 112844

"A Hawksmere Masters in management book."--Back cover.

This text looks at techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for market-place success, option appraisal and strategic decision-making, as well as managing change.

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