Mastering business planning and strategy : the power of strategic thinking.
Elkin, Paul.
Mastering business planning and strategy : the power of strategic thinking. Paul Elkin. - London : Thorogood, 1998. - 280p. ; 29 cm. - Masters in management series .
"A Hawksmere Masters in management book."--Back cover.
This text looks at techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for market-place success, option appraisal and strategic decision-making, as well as managing change.
9781854180728 (pbk.) : £19.95 1854181904
Business planning.
Strategic planning.
Business planning--Problems, exercises, etc
Strategic planning--Problems, exercises, etc
Business and Management.
Business strategy
658.4012 ELK 658.4012
Mastering business planning and strategy : the power of strategic thinking. Paul Elkin. - London : Thorogood, 1998. - 280p. ; 29 cm. - Masters in management series .
"A Hawksmere Masters in management book."--Back cover.
This text looks at techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for market-place success, option appraisal and strategic decision-making, as well as managing change.
9781854180728 (pbk.) : £19.95 1854181904
Business planning.
Strategic planning.
Business planning--Problems, exercises, etc
Strategic planning--Problems, exercises, etc
Business and Management.
Business strategy
658.4012 ELK 658.4012