Step-by-step competitive strategy / Dave Francis.
Material type: TextSeries: Self-development for managersPublication details: London : Routledge, 1994.Description: x,183p. : ill. ; 21cmISBN:- 9780415086981 (pbk) :
- 0415086981
- 658.4012 FRA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 FRA (Browse shelf(Opens below)) | 1 | Available | 101639 |
Includes bibliographical references and index.
By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.