Step-by-step competitive strategy / Dave Francis.

By:

Francis, Dave, 1941-

Material type: Text

TextSeries: Self-development for managersPublication details: London : Routledge, 1994.Description: x,183p. : ill. ; 21cmISBN:

9780415086981 (pbk) :
0415086981

Subject(s):

DDC classification:

658.4012 FRA

Summary: By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.4012 FRA (Browse shelf(Opens below))	1	Available		101639

Includes bibliographical references and index.

By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.