Mastering business planning and strategy : the power of strategic thinking. Paul Elkin.
Material type: TextSeries: Masters in management seriesPublication details: London : Thorogood, 1998.Description: 280p. ; 29 cmISBN:- 9781854180728 (pbk.) :
- 1854181904
- 658.4012 ELK
- 658.4012 21
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 ELK (Browse shelf(Opens below)) | 1 | Available | 112844 |
"A Hawksmere Masters in management book."--Back cover.
This text looks at techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for market-place success, option appraisal and strategic decision-making, as well as managing change.