Developing new products and services [electronic resource] : learning, differentiation, and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.].
Material type:
TextPublisher number: 2 | BEPSeries: Marketing research collectionPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.Edition: 1st edDescription: 1 electronic text (xx, 340 p.) : ill., digital fileISBN: - 9781606492420 (electronic bk.)
- New products
- Product differentiation
- Developing new products services
- NPD
- product design
- learning, differentiation
- price discrimination
- product features
- innovation
- business planning
- organizational analysis
- diffusion
- entrepreneurship
- technology and product life cycles
- product and service versioning
- product demand
- product line optimization
- creativity
- lock-in real options
- business valuation and project management
- 658.575 22
- HF5415.153 .S263 2012
- Also available in print.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
Includes bibliographical references (p. 327-335) and index.
Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Also available in print.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF t.p. (viewed on October 28, 2011).