Developing new products and services learning, differentiation, and innovation /
Sanders, G. Lawrence.
Developing new products and services learning, differentiation, and innovation / [electronic resource] : G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. - 1 electronic text (xx, 340 p.) : ill., digital file. - Marketing research collection . - Marketing research collection. .
"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
Includes bibliographical references (p. 327-335) and index.
Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606492420 (electronic bk.)
10.4128/9781606492420 doi
2 BEP
New products.
Product differentiation.
Developing new products services NPD product design learning, differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management
Electronic books.
HF5415.153 / .S263 2012
658.575
Developing new products and services learning, differentiation, and innovation / [electronic resource] : G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. - 1 electronic text (xx, 340 p.) : ill., digital file. - Marketing research collection . - Marketing research collection. .
"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
Includes bibliographical references (p. 327-335) and index.
Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606492420 (electronic bk.)
10.4128/9781606492420 doi
2 BEP
New products.
Product differentiation.
Developing new products services NPD product design learning, differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management
Electronic books.
HF5415.153 / .S263 2012
658.575