Consumer behaviour : Irish patterns and perspectives / Margaret Linehan.
Material type: TextPublication details: Dublin : Gill & Macmillan, c2008.Description: vii, 235 p. ; 25 cmISBN:- 9780717144563 (pbk.) :
- 9780717144563
- 658.8342 LIN
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 LIN (Browse shelf(Opens below)) | 1 | Available | 207891 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 LIN (Browse shelf(Opens below)) | 1 | Available | 207115 |
Includes bibliographical references (p. 218-223) and index.
1.Introduction to consumer behaviour -- 2.Perception and consumer involvement -- 3.Consumer motivation -- 4.Personality, lifestyles and psychographics -- 5.Consumer learnning -- 6.Consumer attitude formation and change -- 7.Consumer decision processes -- 8.Consumer behaviour and communication -- 9.The influence of culture, subculture and social class on consumer behaviour -- 10.Organisational, reference-group and family influences on consumer behaviour.