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Consumer behaviour : Irish patterns and perspectives / Margaret Linehan.

By: Material type: TextTextPublication details: Dublin : Gill & Macmillan, c2008.Description: vii, 235 p. ; 25 cmISBN:
  • 9780717144563 (pbk.) :
  • 9780717144563
Subject(s): DDC classification:
  • 658.8342 LIN
Contents:
1.Introduction to consumer behaviour -- 2.Perception and consumer involvement -- 3.Consumer motivation -- 4.Personality, lifestyles and psychographics -- 5.Consumer learnning -- 6.Consumer attitude formation and change -- 7.Consumer decision processes -- 8.Consumer behaviour and communication -- 9.The influence of culture, subculture and social class on consumer behaviour -- 10.Organisational, reference-group and family influences on consumer behaviour.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8342 LIN (Browse shelf(Opens below)) 1 Available 207891
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8342 LIN (Browse shelf(Opens below)) 1 Available 207115

Includes bibliographical references (p. 218-223) and index.

1.Introduction to consumer behaviour -- 2.Perception and consumer involvement -- 3.Consumer motivation -- 4.Personality, lifestyles and psychographics -- 5.Consumer learnning -- 6.Consumer attitude formation and change -- 7.Consumer decision processes -- 8.Consumer behaviour and communication -- 9.The influence of culture, subculture and social class on consumer behaviour -- 10.Organisational, reference-group and family influences on consumer behaviour.

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