The essence of international marketing / Stanley J. Paliwoda.
Material type: TextSeries: Essence of management seriesPublication details: New York ; London : Prentice Hall, 1994.Description: x,164p. : ill. ; 23cmISBN:- 9780132848039 (pbk) :
- 0132848031
- 658.848 PAL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 PAL (Browse shelf(Opens below)) | 1 | Available | 104853 |
Bibliography: p149-158. - Includes index.
Includes bibliographical references (p. 149-158) and index.
Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.