The essence of international marketing /
Paliwoda, Stanley J.
The essence of international marketing / Stanley J. Paliwoda. - New York ; London : Prentice Hall, 1994. - x,164p. : ill. ; 23cm. - The Essence of management series . - Essence of management series. .
Bibliography: p149-158. - Includes index.
Includes bibliographical references (p. 149-158) and index.
Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.
9780132848039 (pbk) : £9.95 0132848031
93036374
Export marketing--Management
Sales & marketing management
International business
International marketing
658.848 PAL
The essence of international marketing / Stanley J. Paliwoda. - New York ; London : Prentice Hall, 1994. - x,164p. : ill. ; 23cm. - The Essence of management series . - Essence of management series. .
Bibliography: p149-158. - Includes index.
Includes bibliographical references (p. 149-158) and index.
Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.
9780132848039 (pbk) : £9.95 0132848031
93036374
Export marketing--Management
Sales & marketing management
International business
International marketing
658.848 PAL