Effective marketing. Geoffrey Randall.

By:

Randall, Geoffrey, 1938-

Material type: Text

TextSeries: Self-development for managers | Self development for managersPublication details: London : Routledge, 1994.Description: vii,152pISBN:

9780415102360 (pbk) :
0415102367

Subject(s):

DDC classification:

658.8 RAN

Summary: Marketing is one of the best-known terms in the business language. Yet few people understand what marketing is really about. This book looks at marketing as an idea, in practice and how to - and how not to - put together a marketing plan.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 RAN (Browse shelf(Opens below))	1	Available		104911

Includes bibliographical references (p. 149) and index.

Marketing is one of the best-known terms in the business language. Yet few people understand what marketing is really about. This book looks at marketing as an idea, in practice and how to - and how not to - put together a marketing plan.