Effective marketing. Geoffrey Randall.
Material type: TextSeries: Self-development for managers | Self development for managersPublication details: London : Routledge, 1994.Description: vii,152pISBN:- 9780415102360 (pbk) :
- 0415102367
- 658.8 RAN
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 RAN (Browse shelf(Opens below)) | 1 | Available | 104911 |
Includes bibliographical references (p. 149) and index.
Marketing is one of the best-known terms in the business language. Yet few people understand what marketing is really about. This book looks at marketing as an idea, in practice and how to - and how not to - put together a marketing plan.