Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. [electronic resource]
Material type: TextSeries: Review of Marketing Research ; Volume 12Publisher: Bingley, England : Emerald, 2015Copyright date: ©2015Edition: First editionDescription: 1 online resource (338 pages)ISBN:- 9781784419318 (e-book)
- 658.8 23
- HF5415.13 .B736 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
"Emerald Books"--Cover.
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.