Business research methods : strategies, techniques and sources / edited by Teresa Brannick, William K. Roche.
Material type:
TextSeries: Irish studies in management | Irish studies in managementPublication details: Dublin : Oak Tree Press, 1997.Description: xx,296p. ; 24cmISBN: - 9781860760006
- 1860760007 (pbk.).
- 658.0072 BRA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 BRA (Browse shelf(Opens below)) | 1 | Available | 00210627 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 BRA (Browse shelf(Opens below)) | 1 | Available | 113965 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 BRA (Browse shelf(Opens below)) | 1 | Available | 00214642 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 BRA (Browse shelf(Opens below)) | 1 | Available | 113963 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 BRA (Browse shelf(Opens below)) | 1 | Available | 113962 |
Includes bibliographies.
Introduction -- An overview of the research process / Teresa Brannick -- Conducting survey research : a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Seaþn de Buþrca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet : a practical path to information gathering / Alan J. Whelan and Damian Thomas.
A guide to the main methods of conducting business research in Ireland, with contributions from Irish academics. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process.