eMarketing eXcellence / P.R. Smith and Dave Chaffey.
Material type: TextSeries: Emarketing essentials | e-marketing essentialsPublication details: Oxford : Butterworth-Heinemann, 2005.Edition: 2nd edDescription: 360 pISBN:- 9780750663595 (pbk.) :
- 0750663596 (pbk.)
- 658.8002854678 SMI
- HF5415.1265
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8002854678 SMI (Browse shelf(Opens below)) | 1 | Available | 201373 |
Previous ed.: 2002.
Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
Chapter 1.Introduction to e-marketing -- Chapter 2.ReMix -- Chapter 3.E-models -- Chapter 4.E-customers -- Chapter 5.E-tools -- Chapter 6.Site design -- Chapter 7.Traffic building -- Chapter 8.E-CRM -- Chapter 9.E-business -- Chapter 10.E-planning.
Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.