The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.

By:

McDonald, Malcolm

Contributor(s):

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002.Description: viii, 230 p. : ill. ; 25 cmISBN:

9780750653879 (pbk.) :
0750653876

Subject(s):

DDC classification:

658.84 MCD

LOC classification:

HF5415.1265

Summary: Believing that early experimentation with new marketing channels is over for many organizations, this text outlines a map of the marketing process developed to take into account the second generation changes brought about by the multimedia revolution.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.84 MCD (Browse shelf(Opens below))	1	Available		121105

Includes bibliographical references and index.

Believing that early experimentation with new marketing channels is over for many organizations, this text outlines a map of the marketing process developed to take into account the second generation changes brought about by the multimedia revolution.