The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2002.Description: viii, 230 p. : ill. ; 25 cmISBN:- 9780750653879 (pbk.) :
- 0750653876
- 658.84 MCD
- HF5415.1265
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 MCD (Browse shelf(Opens below)) | 1 | Available | 121105 |
Includes bibliographical references and index.
Believing that early experimentation with new marketing channels is over for many organizations, this text outlines a map of the marketing process developed to take into account the second generation changes brought about by the multimedia revolution.