Consumer behaviour / Peter M. Chisnall.
Material type: TextPublication details: London : McGraw-Hill, c1995.Edition: 3rd edDescription: xi, 400 p. : ill. ; 25 cmISBN:- 9780077076160 (pbk.) :
- 0077076168 :
- 658.8342 CHI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 CHI (Browse shelf(Opens below)) | 1 | Available | 106352 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 CHI (Browse shelf(Opens below)) | 1 | Available | 106351 |
Previous ed. published as: Marketing. 1985.
Includes bibliographical references and index.
Covers the psychological, sociological and cultural factors affecting the buying decisions made by personal shoppers and also those taken in industry, business and the public sector. This new edition adds several new chapters on such issues as: women and advertising; and business ethics.