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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
- Pelsmacker, Patrick de, 1957- [author.]
- Geuens, Maggie, 1969- [author.]
- Bergh, Joeri van den, 1971- [author.]
- Geuens, Maggie, 1969-
- Bergh, Joeri van den, 1971-
Edition: 5th edition.
Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 DEP, ... Not available: TUS: Midlands, Main Library: Checked out (1).
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