Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Material type: TextPublisher: Harlow, England : Pearson, 2021Edition: 7th editionDescription: xiv, 566 pages illustrations (colour) ; 27 cmContent type:- 9781292327891
- 658.802 PEL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Two Hour Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 PEL (Browse shelf(Opens below)) | Available | 224988 |
Previous edition: 2017.
Includes bibliographical references and index.
1.Integrated communications 2.Branding 3.How marketing communications work 4.Marketing communications planning 5.Advertising 6.Media planning 7.Brand activation 8.Direct marketing 9.Public relations 10.Sponsorship 11.Exhibitions and trade fairs 12.Measuring campaign effectiveness 13.Ethical issues in marketing communication