MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01454nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UK-RwCLS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210820110649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210209s2021 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292327891 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UK-RwCLS |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UK-RwCLS |
| Modifying agency |
IE-DuTU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 PEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pelsmacker, Patrick de, |
| Dates associated with a name |
1957- |
| Relator term |
author. |
| 9 (RLIN) |
3597 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications : |
| Remainder of title |
a European perspective / |
| Statement of responsibility, etc. |
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow, England : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 566 pages |
| Other physical details |
illustrations (colour) ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
txt |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
sti |
| 337 ## - MEDIA TYPE |
|---|
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1.Integrated communications |
| -- |
2.Branding |
| -- |
3.How marketing communications work |
| -- |
4.Marketing communications planning |
| -- |
5.Advertising |
| -- |
6.Media planning |
| -- |
7.Brand activation |
| -- |
8.Direct marketing |
| -- |
9.Public relations |
| -- |
10.Sponsorship |
| -- |
11.Exhibitions and trade fairs |
| -- |
12.Measuring campaign effectiveness |
| -- |
13.Ethical issues in marketing communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Geographic subdivision |
Europe. |
| 9 (RLIN) |
3591 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Geuens, Maggie, |
| Dates associated with a name |
1969- |
| Relator term |
author. |
| 9 (RLIN) |
3599 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bergh, Joeri van den, |
| Dates associated with a name |
1971- |
| Relator term |
author. |
| 9 (RLIN) |
3600 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Long Loan |