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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson, 2021Edition: 7th editionDescription: xiv, 566 pages illustrations (colour) ; 27 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9781292327891
Subject(s): DDC classification:
  • 658.802 PEL
Contents:
1.Integrated communications 2.Branding 3.How marketing communications work 4.Marketing communications planning 5.Advertising 6.Media planning 7.Brand activation 8.Direct marketing 9.Public relations 10.Sponsorship 11.Exhibitions and trade fairs 12.Measuring campaign effectiveness 13.Ethical issues in marketing communication
Holdings
Item type Current library Call number Status Date due Barcode
Two Hour Loan TUS: Midlands, Main Library Athlone General Lending 658.802 PEL (Browse shelf(Opens below)) Available 224988

Previous edition: 2017.

Includes bibliographical references and index.

1.Integrated communications 2.Branding 3.How marketing communications work 4.Marketing communications planning 5.Advertising 6.Media planning 7.Brand activation 8.Direct marketing 9.Public relations 10.Sponsorship 11.Exhibitions and trade fairs 12.Measuring campaign effectiveness 13.Ethical issues in marketing communication

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