Innovative promotions that work : a quick guide to the essentials of effective design / Lisa L. Cyr.
Material type: TextSeries: Graphic workshop | Graphic workshopPublication details: Gloucester, Mass. : Rockport ; Hove : RotoVision [distributor], c2006.Description: 191 p. : col. ill. ; 29 cmISBN:- 9781592532193 (hbk.) :
- 1592532195
- Graphic workshop, innovative promotions that work
- 741.60688 CYR
- NC998.5.A1 C97 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 741.60688 CYR (Browse shelf(Opens below)) | 1 | Available | 203386 |
At head of title: Graphic workshop.
Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns.
This guide takes intelligent and well-crafted promotions and breaks down the essential elements in a format that is succinct and immediate, and is packed with inspirational ideas to provide designers with a roadmap to follow with their own promotions.