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Cyr, Lisa.

Innovative promotions that work : a quick guide to the essentials of effective design / Graphic workshop, innovative promotions that work Lisa L. Cyr. - Gloucester, Mass. : Hove : Rockport ; RotoVision [distributor], c2006. - 191 p. : col. ill. ; 29 cm. - Graphic workshop . - Graphic workshop .

At head of title: Graphic workshop.

Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns.

This guide takes intelligent and well-crafted promotions and breaks down the essential elements in a format that is succinct and immediate, and is packed with inspirational ideas to provide designers with a roadmap to follow with their own promotions.

ISBN: 9781592532193 (hbk.) : £27.50 1592532195

LCCN: 2005027583

Subjects--Topical Terms:
Commercial art--History--United States--21st century--Case studies
Graphic arts--History--United States--21st century--Case studies
Sales promotion--Case studies
Art and Design.
Graphic design

LC Class. No.: NC998.5.A1 / C97 2006

Dewey Class. No.: 741.60688 CYR