Harvard Business Review on customer relationship management.

Material type: Text

TextSeries: The Harvard business review paperback series | A Harvard business review paperbackPublication details: Boston, Mass. : Harvard Business School ; London : McGraw-Hill [distributor], 2002.Description: 208p. ; 22 cmISBN:

9781578516995 (pbk.) :
1578516994 (pbk.)

Uniform titles:

Harvard business review.

Subject(s):

DDC classification:

658.81 HAR

LOC classification:

HF5415.5

Summary: This collection will help organisations understand how to build customer loyalty through relationship-building strategies such as partnerships, branding, and superlative customer service.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.81 HAR (Browse shelf(Opens below))	1	Available		128183

Includes bibliographical references and index.

This collection will help organisations understand how to build customer loyalty through relationship-building strategies such as partnerships, branding, and superlative customer service.