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Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.
Material type:
TextPublication details: Harlow : Pearson Education, 2019.Edition: Sixth edition, global editionDescription: 617 pages ; 27cmISBN: - 9781292255330
- 338.04 BAR
Contents:
Part I.Decision to become an entrepreneur 1.Introduction to entrepreneurship 2.Developing successful business ideas 3.Feasibility analysis 4.Developing an effective business model 5.Industry and competitor analysis 6.Writing a business plan Part 3.Moving from an idea to an entrepreneurial firm 11.Unique marketing issues 12.The importance of intellectual property 13.Preparing for and evaluating the challenges of growth 14.Strategies for firm growth 15.Franchsing
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library | 338.04 BAR (Browse shelf(Opens below)) | Available | 224822 |
Part I.Decision to become an entrepreneur 1.Introduction to entrepreneurship 2.Developing successful business ideas 3.Feasibility analysis 4.Developing an effective business model 5.Industry and competitor analysis 6.Writing a business plan Part 3.Moving from an idea to an entrepreneurial firm 11.Unique marketing issues 12.The importance of intellectual property 13.Preparing for and evaluating the challenges of growth 14.Strategies for firm growth 15.Franchsing