Social marketing : why should the Devil have all the best tunes? / Gerard Hastings.
Material type: TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2007.Description: xvi, 367 p. : col. ill. ; 25 cmISBN:- 9780750683500 (pbk.) :
- 0750683503
- 658.8 HAS
- HF5414
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HAS (Browse shelf(Opens below)) | 1 | Available | 217154 |
Includes bibliographical references (p. 351-355) and index.
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation.
Explaining the principles of social marketing, this book examines the implications of using techniques devised on Wall Street to further social and health goals.