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Social marketing : why should the Devil have all the best tunes? / Gerard Hastings.

By: Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2007.Description: xvi, 367 p. : col. ill. ; 25 cmISBN:
  • 9780750683500 (pbk.) :
  • 0750683503
Subject(s): DDC classification:
  • 658.8 HAS
LOC classification:
  • HF5414
Contents:
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation.
Summary: Explaining the principles of social marketing, this book examines the implications of using techniques devised on Wall Street to further social and health goals.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HAS (Browse shelf(Opens below)) 1 Available 217154

Includes bibliographical references (p. 351-355) and index.

If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation.

Explaining the principles of social marketing, this book examines the implications of using techniques devised on Wall Street to further social and health goals.

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