Marketing communications / John Egan.
Material type:
TextPublication details: London : Thomson Learning, 2007.Description: xxii, 467 p. : col. ill. ; 28 cmISBN: - 9781844801213 (pbk.) :
- 1844801217
- 658.802 EGA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 EGA (Browse shelf(Opens below)) | 1 | Checked out | 13/10/2020 | 204296 | |
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 EGA (Browse shelf(Opens below)) | 1 | Available | 204294 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 EGA (Browse shelf(Opens below)) | 1 | Available | 204295 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 EGA (Browse shelf(Opens below)) | 1 | Available | 204293 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 EGA (Browse shelf(Opens below)) | 1 | Available | 204292 |
Includes index.
Includes bibliographical references and index.
1.Marketing communications: past and present -- 2.Communications theory -- 3.Buying behaviour -- 4.Image and brand management -- 5.Marketing communications planning -- 6.Understanding marketing research -- 9.Advertising -- 10.Sales promotion -- 11.Public relations -- 12.Sponsorship and product placement -- 13.Direct marketing and e-commerce -- 14.Personal selling, point-of-sale and supportive communications -- 15.Integrated marketing communications -- 16.Internal marketing -- 17.Marketing channels and business-to-business communications -- 18.Ethical marketing and the regulatory environment -- 19.The communications industry -- 20.Global marketing communications -- 21.The changing face of marketing communications.