Strategic management / James C. Craig, Robert M. Grant.
Material type: TextSeries: The fast-track MBA series | The fast-track MBA seriesPublication details: London : Kogan Page in association with AMED, 1993.Description: 167pISBN:- 9780749410636 (pbk) :
- 0749410639
- 658.4012 CRA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 CRA (Browse shelf(Opens below)) | 1 | Available | 101554 |
Includes bibliographical references (p. [151]-152) and index.
Demonstrating the fundamental concepts, frameworks and ideas behind strategic management, this handbook explains how managers define goals, analyze the key factors for success, use an organization's resources, utilize global strategies and cope with the problems of forecasting.