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Brands, consumers, symbols, & research [electronic resource] Sidney J. Levy on marketing / compiled by Dennis W. Rook.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif : Sage Publications, c1999.Description: xvii, 590 p. : illOther title:
  • Brands, consumers, symbols, and research
Subject(s): Genre/Form: DDC classification:
  • 658.8/243 21
LOC classification:
  • HF5415.1 .L48 1999
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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