Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne.

By:

Christopher, Martin

Contributor(s):

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002.Edition: [Rev. ed.]Description: xvi, 242 p. : ill. ; 24 cmISBN:

9780750648394 (pbk.) :
0750648392

Subject(s):

DDC classification:

658.8 CHR

LOC classification:

HF5415.55

Contents:

1.Creating value for the customer -- 2.Creating value for the organisation -- 3.Building marketing relationships: the six markets model -- 4.Managing relationships in networks -- 5.Relationship mareketing: integrating quality, customer service and marketing -- 6.Developing and implementing a relationship stategy.

Summary: The authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers, in which this relationship is critical.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 CHR (Browse shelf(Opens below))	1	Available		126747

Previous ed.: 1991.

Includes bibliographical references and index.

The authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers, in which this relationship is critical.