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Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2003.Edition: 2nd edDescription: xviii, 360 p. : ill. ; 25 cmISBN:
  • 9780750657372 (pbk.) :
  • 0750657375
Subject(s): DDC classification:
  • 700.688 HIL
LOC classification:
  • NX760
Incomplete contents:
1.The Evolution and Context of Arts Marketing; 2.Audiences; 3.Marketing Research; 4.Product; 5.Generating Income; 6.Promotion; 7.Making the Arts Available; 8.Marketing Planning; 9.Managing the Marketing Function.
Summary: This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 700.688 HIL (Browse shelf(Opens below)) 1 Available 201420

Previous ed.: 1995.

Includes bibliographical references and index.

1.The Evolution and Context of Arts Marketing; 2.Audiences; 3.Marketing Research; 4.Product; 5.Generating Income; 6.Promotion; 7.Making the Arts Available; 8.Marketing Planning; 9.Managing the Marketing Function.

This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world.

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