Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan.
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2003.Edition: 2nd edDescription: xviii, 360 p. : ill. ; 25 cmISBN:- 9780750657372 (pbk.) :
- 0750657375
- 700.688 HIL
- NX760
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 700.688 HIL (Browse shelf(Opens below)) | 1 | Available | 201420 |
Previous ed.: 1995.
Includes bibliographical references and index.
1.The Evolution and Context of Arts Marketing; 2.Audiences; 3.Marketing Research; 4.Product; 5.Generating Income; 6.Promotion; 7.Making the Arts Available; 8.Marketing Planning; 9.Managing the Marketing Function.
This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world.