Marketing measurement and analysis / Luiz Moutinho and Graeme D. Hutcheson.
Material type: TextPublication details: London : SAGE, 2006.Description: 200 pISBN:- 9780761970118 (hbk.) :
- 9780761970125 (pbk.) :
- 658.800151 22
- HF5415
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available | ||||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.800151 HUT (Browse shelf(Opens below)) | 1 | Available | 207320 |
Includes bibliographical references (p. [223]-230) and index.
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.