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Marketing measurement and analysis / Luiz Moutinho and Graeme D. Hutcheson.

By: Contributor(s): Material type: TextTextPublication details: London : SAGE, 2006.Description: 200 pISBN:
  • 9780761970118 (hbk.) :
  • 9780761970125 (pbk.) :
Subject(s): Genre/Form: DDC classification:
  • 658.800151 22
LOC classification:
  • HF5415
Online resources: Summary: Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.800151 HUT (Browse shelf(Opens below)) 1 Available 207320

Includes bibliographical references (p. [223]-230) and index.

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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