Problems in marketing. Luiz Moutinho & Charles Chien.

By:

Moutinho, Luiz

Contributor(s):

Material type: Text

TextPublication details: London : SAGE, 2004.Edition: New ed. / Luiz Moutinho, Charles S. ChienDescription: 208 pISBN:

9780761971788 (hbk.) :
9780761971795 (pbk.) :

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8 22

LOC classification:

HF5415 .M67 2004

Online resources:

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Summary: Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))		Available
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 MOU (Browse shelf(Opens below))	1	Available		206667

Originally published as by Luiz Moutinho. London: P. Chapman, 1991.

Includes bibliographical references.

Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.