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Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler. [electronic resource]

By: Contributor(s): Material type: TextTextSeries: Business Expert Press Service Systems and Innovations in Business and Society CollectionPublisher: New York : Business Expert Press, 2021Description: 1 online resource (219 pages)Content type:
Media type:
Carrier type:
Subject(s): Genre/Form: Additional physical formats: Print version:: Customer value starvation can kill : prevention and cure.DDC classification:
  • 658.812 23
LOC classification:
  • HF5415.5 .M343 2021
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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