Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley.
Material type:
TextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : L. Erlbaum Associates, 2004.Description: xxiii, 415 p. : illSubject(s): Genre/Form: DDC classification: - 338.4/3 22
- GV716 .S649 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.