Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes.
Material type: TextPublication details: Hemel Hempstead : Prentice Hall, 1998.Edition: 5th edDescription: 928p. : illISBN:- 9780130807403 (pbk.) :
- 0130807397 (text only)
- 658.4012 JOH
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 200858 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 114996 |
Previous ed.: 1997.
Includes bibliographical references and index.
Part 1: Introduction -- 1. Corporate strategy: an introduction -- 2.Strategic management in practice -- Part III - Strategic analysis -- 3.Analysising the environment -- 4.Resources, competences and strategic capability -- Stakehold expectations and organisational purposes -- Part III: Strategic choice -- 7.Strategic options: directions and methods of development -- 8.Strategy evaluation and selection -- Part IV: Strategy implementation -- 9.Organisaation structure and design -- 10.Resource allocation and control -- 11.Managing strategic change -- Case studies.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.