Exploring corporate strategy : text and cases /
Johnson, Gerry.
Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes. - 5th ed. - Hemel Hempstead : Prentice Hall, 1998. - 928p. : ill.
Previous ed.: 1997.
Includes bibliographical references and index.
Part 1: Introduction -- 1. Corporate strategy: an introduction -- 2.Strategic management in practice -- Part III - Strategic analysis -- 3.Analysising the environment -- 4.Resources, competences and strategic capability -- Stakehold expectations and organisational purposes -- Part III: Strategic choice -- 7.Strategic options: directions and methods of development -- 8.Strategy evaluation and selection -- Part IV: Strategy implementation -- 9.Organisaation structure and design -- 10.Resource allocation and control -- 11.Managing strategic change -- Case studies.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780130807403 (pbk.) : £22.95 0130807397 (text only)
98045769
Strategic planning.
Business planning.
Business and Management.
Business strategy
Corporate finance
Management & management techniques
658.4012 JOH
Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes. - 5th ed. - Hemel Hempstead : Prentice Hall, 1998. - 928p. : ill.
Previous ed.: 1997.
Includes bibliographical references and index.
Part 1: Introduction -- 1. Corporate strategy: an introduction -- 2.Strategic management in practice -- Part III - Strategic analysis -- 3.Analysising the environment -- 4.Resources, competences and strategic capability -- Stakehold expectations and organisational purposes -- Part III: Strategic choice -- 7.Strategic options: directions and methods of development -- 8.Strategy evaluation and selection -- Part IV: Strategy implementation -- 9.Organisaation structure and design -- 10.Resource allocation and control -- 11.Managing strategic change -- Case studies.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780130807403 (pbk.) : £22.95 0130807397 (text only)
98045769
Strategic planning.
Business planning.
Business and Management.
Business strategy
Corporate finance
Management & management techniques
658.4012 JOH