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Behavioural aspects of marketing / Keith C. Williams.
Material type:
TextSeries: The marketing seriesPublication details: Oxford: Butterworth-Heinemann, 1981.Description: ix, 235 p : ill ; 24 cmISBN: - 0750606088
- 658.8/342 19
- 658.8342 WIL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 WIL (Browse shelf(Opens below)) | 1 | Available | 100130 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 WIL (Browse shelf(Opens below)) | 1 | Available | 106956 |
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographical references and index.