eMarketing eXcellence / P.R. Smith and Dave Chaffey.

By:

Smith, P. R. (Paul Russell), 1957-

Contributor(s):

Material type: Text

TextSeries: Emarketing essentials | e-marketing essentialsPublication details: Oxford : Butterworth-Heinemann, 2005.Edition: 2nd edDescription: 360 pISBN:

9780750663595 (pbk.) :
0750663596 (pbk.)

Subject(s):

DDC classification:

658.8002854678 SMI

LOC classification:

HF5415.1265

Incomplete contents:

Chapter 1.Introduction to e-marketing -- Chapter 2.ReMix -- Chapter 3.E-models -- Chapter 4.E-customers -- Chapter 5.E-tools -- Chapter 6.Site design -- Chapter 7.Traffic building -- Chapter 8.E-CRM -- Chapter 9.E-business -- Chapter 10.E-planning.

Summary: Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8002854678 SMI (Browse shelf(Opens below))	1	Available		201373

Previous ed.: 2002.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.