Multivariate data analysis / Joseph Hair ... [et al.].
Material type: TextPublication details: Englewood Cliffs, N.J. ; London : Prentice Hall, 1998.Edition: 5th edDescription: xx,730,12p. : ill. ; 26cmISBN:- 9780139305870 (International ed) :
- 9780139305870
- 519.53 HAI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 519.53 HAI (Browse shelf(Opens below)) | 1 | Available | 00210890 |
Previous ed.: 1995.
Includes index.
Includes index.
Introduction -- sect. 1. Preparing for a multivariate analysis. Examining your data -- Factor analysis -- sect. 2. Dependence techniques. Multiple regression analysis -- Advanced diagnostics for multiple regression analysis -- Multiple discriminant analysis and logistic regression -- Multivariate analysis of variance -- Conjoint analysis -- Canonical correlation analysis -- sect. 3. Interdependence techniques. Cluster analysis -- Multidimensional scaling -- sect. 4. Advanced and emerging techniques. Structural equation modeling -- A mathematical representation in LISREL notation -- Overall goodness-of-fit measures for structural equation modeling -- Emerging techniques in multivariate analysis -- Appendix A: Applications of multivariate data analysis.
For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.