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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western, c2002.Edition: 6th edDescription: 751 p. : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 9780324068610 (acid-free paper)
  • 0324125674
Subject(s): DDC classification:
  • 658.8 LAM
LOC classification:
  • HF5415 .L2624 2002
Contents:
1.An overview of marketing -- 2.Strategic planing for competitive advantage -- 3.The marketing environment and marketing ethics -- 4.Developing a global vision -- 5.Consumer decision making -- 6.Business marketing -- 7.Segmenting and targeting markets -- 8.Decision support systems and marketing research -- 9.Product concepts -- 10.Developing and managing products -- 11.Services and nonprofit organization marketing -- 12.Marketing channels and supply chain -- 13.Retailing -- 14.Integrated marketing communications -- 15.Advertising and public relations -- 16.Sales promotion and personal selling -- 17.Pricing concepts -- 18.Setting the right price -- 19.
Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LAM (Browse shelf(Opens below)) 1 Available 00210831
Long Loan TUS: Midlands, Main Library Athlone CD 658.8 LAM (Browse shelf(Opens below)) CD 895 1 Available 00210832

Include bibliographical references and indexes.

1.An overview of marketing -- 2.Strategic planing for competitive advantage -- 3.The marketing environment and marketing ethics -- 4.Developing a global vision -- 5.Consumer decision making -- 6.Business marketing -- 7.Segmenting and targeting markets -- 8.Decision support systems and marketing research -- 9.Product concepts -- 10.Developing and managing products -- 11.Services and nonprofit organization marketing -- 12.Marketing channels and supply chain -- 13.Retailing -- 14.Integrated marketing communications -- 15.Advertising and public relations -- 16.Sales promotion and personal selling -- 17.Pricing concepts -- 18.Setting the right price -- 19.

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