Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type: TextPublication details: Cincinnati, Ohio : South-Western, c2002.Edition: 6th edDescription: 751 p. : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.)ISBN:- 9780324068610 (acid-free paper)
- 0324125674
- 658.8 LAM
- HF5415 .L2624 2002
Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LAM (Browse shelf(Opens below)) | 1 | Available | 00210831 | |||
Long Loan | TUS: Midlands, Main Library Athlone CD | 658.8 LAM (Browse shelf(Opens below)) | CD 895 | 1 | Available | 00210832 |
Include bibliographical references and indexes.
1.An overview of marketing -- 2.Strategic planing for competitive advantage -- 3.The marketing environment and marketing ethics -- 4.Developing a global vision -- 5.Consumer decision making -- 6.Business marketing -- 7.Segmenting and targeting markets -- 8.Decision support systems and marketing research -- 9.Product concepts -- 10.Developing and managing products -- 11.Services and nonprofit organization marketing -- 12.Marketing channels and supply chain -- 13.Retailing -- 14.Integrated marketing communications -- 15.Advertising and public relations -- 16.Sales promotion and personal selling -- 17.Pricing concepts -- 18.Setting the right price -- 19.